Dr Clifford Yudelman


Our third tenant to be featured in the “People of the Point” segment, is the instantly captivating, Dr Clifford Yudelman.


Founder and owner of the exquisite Optismile dental studio, Dr Yudelman is fulfilling his childhood dream of being a dentist. He has travelled (and lived) all over the world, makes you laugh out loud with his jokes and genuinely adores his family.


We reckon if he wasn’t the rock star dentist that he is, he could’ve been the next Mario Testino snapping away and getting people to say “CHEESE” for a different reason!


Here are some interesting facts you might not have known about Dr Yudelman.


Why dentistry and not something else; was it a calling?


Dentistry was my calling. My father was a dentist and ever since I was about 3, I said Daddy I want to be just like you when I grow up, I want to be a dentist!


What has changed the most in the industry since you began?


In the last 10 years, dentistry has been revolutionized with the introduction of digital scanning, 3D printing and Invisalign retainers. Not to mention one visit ceramic veneers and e.max, a ceramic material that is very strong, life-like and the market leader world round. We have the most amazing lab technician who is so up to date, all the top dentists in Cape Town use him as well.


What are the most common misconceptions about dentists?


I think some of the common misconceptions about dentists are that they like to hurt people. The one thing I always do is to make sure all visits are as painless as possible. We have even invested in a special machine for numbing patients to make a patient as comfortable as possible.

Another misconception is that people who haven’t been to a dentist in a long time will be made to feel chastised.  We welcome all patients, even if they haven’t been for 5 or 10 years. We are here to help restore their dental health and allow them to smile with confidence.


What would your ideal day be?


My ideal day involves coming to work. I love the beautiful office space, friendly staff and amazing patients we have accumulated in the last 18 months. It makes work a very pleasant place to be. After work, I like to walk down to the promenade and take photos at Sunset of people walking on the rocks, surfing and the wonderful sunsets. I then go to my family for a home cooked meal.


What is the best place you travelled to?


The best place I have travelled to, well that’s hard to answer, I would have to say it’s Cape Town. I speak from experience, I lived in London for 4yrs, California for 16yrs and Perth for 12 years. I chose Cape Town after meeting and rekindling with my high school sweetheart, 37 years later! I’ve never looked back, it’s the best place out of 130 countries I’ve been to.


Tell us a bit about yourself when you aren’t Dr Clifford and how you spend your down time?


When I’m not Dr Clifford, I’m a family man and I like going on family outings. I like to spend my down time walking along the promenade, visiting Mojo Market with my family and going out for dinner. I cycle occasionally and enjoy going for scenic drives. I recently purchased a set of in-line skates to get into shape as well.


Tel: +27 87 702 6886
E-mail: info@optismile.co.za
Web: www.optismile.co.za
Address: Suite 303, 3rd Floor, The Point Mall, Sea Point

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