Introducing Granadilla Swim to The Point
South Africa’s leading men’s swimwear and beach essential brand.
Conceptualized on the Clifton 4th Beach in 2014. Granadilla is a swimwear, beach accessory and summer loving brand that amplifies the fun and spirit of summer in Cape Town.
Initially focusing on premium swim shorts made locally in South Africa, we are now expanding to women’s wear, kiddies shorts and other quintessential beach products. All featuring a locally inspired design, while staying on the forefront of fashion, culture and most importantly a summer attitude.
With the company growing exponentially in the past 2 years there are a couple things to highlight that have become priorities:
First and foremost is the importance of being a proudly South African brand, what that means in the world right now and the impact we can make. Creating numerous job opportunities and inspiring young creatives to start their own businesses. We also have a swimming academy that we teach orphaned kids to swim on a weekly basis.
All our products are made locally and all designers are local. We’ve started collaborating with local South African artists. We did our first pair of shorts with Bianca Brand an up and coming local artist. (Navy Eyes) We have a couple more artists that we’re working with artists such as Skinny G and Jody Paulsen.
All of our designs come from a unique place or story in our country. This season a couple of our favourite shorts are the Cape Town iconic Green Point lighthouse pair, our new iconic Granadilla pair and our pick of the season – the Koi Fish. South Africa is a melting pot of diversity with so many incredible cultures, it is very important for us to celebrate these cultures together and not exploit them or ever not recognize where everything comes from. Our Koi design is a perfect example of this, mixing Japanese inspired Koi drawings with a Delft pottery design (a Dutch design).
We are still only doing a maximum of 500 runs of each design, making every pair of shorts limited editions. We are also constantly working on exciting new ventures making sure to keep on trend and the stay the leading South African swimwear brand.
Made by South Africans, in South Africa, for the world.
Credit: Content and imagery supplied by Granadilla Swim
*Granadilla Swim has a pop-up store located on the 2nd floor of The Point.